Listen to this articleWhen it comes to advertising on social media, Facebook always takes the first place. With an average of 1.4 billion active people every day, many individuals and organizations consider Facebook as a strategic promotion platform for their products and services. So how to effectively advertise Facebook to sell products, please refer to the following tips for running effective Facebook ads. These tips and tricks are not only useful for professional ad runners but also especially for those who are new to the profession. Let’s find out together!
Have a Clear Goal
Want to increase the number of followers? Increase sales? Increase engagement rate? No matter what your goal is, Facebook can meet it.
Facebook also offers a lot of different ad objective options for you to choose from, each corresponding to different actions. If you want more people to click on your website, then choose the goal of increasing traffic. Similarly, if you want to sell a lot of products, then choose the goal of increasing the conversion rate, launch a lot of ads about discounts, give discount codes, coupons to attract customers like wayfair coupon code 20 off any order, 20 off $100 target coupon code on Findcouponhere.net. And if you want more people to register and participate in the event, you can run event response ads.
To be able to set the appropriate Facebook advertising goal, you need to have an overview of the business market, the number of competitors, the factors that affect the goal,… There is an objective. Specific goals in mind will help you determine the success of your ad. This is also one of the effective Facebook advertising tips, used by many experts and Facebook ad runners before setting up any advertising campaign.
Target the Right Target Customers
According to the latest Facebook statistics, this technology giant now has 1.59 billion daily active users. So, no matter who your target customer is, they will use Facebook.
Due to such a large number of users, just posting on Facebook is not enough to turn users into potential customers. And, if you still don’t know who your target audience is, you can start with options like all users on Facebook (Everyone on Facebook), people connected to your page (People on Facebook), or custom audience (A Custom Audience).
All users on Facebook are the most basic option, and you can gradually narrow the scope starting here. If your Page already has a certain number of Likes and followers, then you can choose the people connected to your Page as your target audience. In case you don’t have many followers but you have a list of customers, the last option – a custom audience will be the best choice.
Targeting the right customer is also an important factor to optimize and reduce advertising costs. For example, for customers who love shopping, advertising products with attractive discount codes and coupons will be a good strategy to help you sell more products.
Use Eye-Catching Images
A beautiful picture is worth a thousand words. Your customers will immediately ignore the ad without bothering to read it if it does not have a good image.
The best images are those that are closely related to your business and potential customers. For example, if you sell kitchenware to newlyweds, the image of cute babies playing with cooking utensils will help you attract the right attention of the right audience.
In addition, using video is also one of the effective Facebook advertising experiences that you can use. Videos can convey more messages than images. Plus Facebook’s autoplay feature, you’ll be able to capture the attention of more users. However, it is necessary to make sure that your video does not rely too much on audio because more than 85% of Facebook videos are muted when viewed.
Optimizing The Ad Content
The trick to running an effective Facebook ad requires that the ad content must have all 3 elements: attract attention, increase the value of the product, and have a call to action. The first part will be the deciding factor of whether users should read your ad or not. If the user doesn’t find something interesting from the very first sentence, they will immediately ignore you.
Once you’ve captured your audience’s attention, you need to show them the benefits they’ll get. This part will play a decisive role and be the motivation for viewers to take action. You want them to buy goods, click on your website, sign up for email marketing.
Invest Budget for Advertising
Facebook is a platform that requires you to have a decent amount of money to run ads. In other words, the more money you spend on advertising, the more people will reach your ads. Thus, to be able to run ads successfully, the experience of running Facebook ads shows that you need to invest a large amount of money to pay for it.
To start a Facebook ad campaign, you must define a bid-per-click and a daily and monthly ad budget. The effectiveness of your ad now depends on the competitiveness of your keywords and the quality of the ad’s content. The cost of running ads can be reduced if you know Facebook advertising optimization tips.
It’s difficult to say what the average amount is for Facebook ads. The price you need to pay depends on a lot of different factors, including the size of your company, the price of the product you’re advertising, the range of your potential customers, and your ROI goals. . Small companies often have smaller budgets than large businesses. A furniture company can’t expect advertising costs to be as small as a candy store.
Conclusion
Here are some tips on how to use Facebook ads to sell effectively. Hopefully through the article you will know how to optimize your Facebook ads to attract customers and increase revenue. Good luck.
