Twitter Inc. is expected to release new controls supposedly in the next week. On Thursday, the social media platform forwarded emails and informed advertisers. It would enable companies to prevent their ads from arriving below or above tweets encompassing categorical keywords. However, the new controls are a portion of Twitter’s exertion to cheer up and hook back advertisers.
Meanwhile, most advertisers have pulled ads from the platform amid a purchase deal with Elon Musk in October. There were also multiple reports from civil rights groups showing concerns. They said hate speech has increased after acquisition and a number of suspended or banned accounts were resumed. Keep in mind that Twitter sells digital ads and earns around 90% of its overall revenue.
Twitter will Bring in-House Content Moderators
Musk recently certified a massive decline in revenue to civil rights organizations and pressurized brands to stop their Twitter ads. On Thursday, a Twitter representative informed an advertising group in a phone call. He said the platform was planning to bring its content moderators. A source familiar with the matter said most of them are cropped over with 3rd party in-house vendors.
Moreover, the source added that Twitter aims to bring content moderators in-house. It would enable the platform to stake more in fairness for non-English languages. The comments arrived amid the new head of trust and safety of Twitter Ella Irwin. She informed reporters that the platform is expected to become significantly stricter on automated content acceptability.
Individuals will Get a Blue Check for their Accounts
Irwin also said the recent workforce termination from Twitter cuts around 50% of staff. However, it didn’t considerably hurt its softening team and those working on important areas such as child safety. It is important that Reuters also reviewed the email forwarded to advertisers on Thursday. The news outlet said a refreshed version of Twitter’s subscription service will start releasing on Friday.
Meanwhile, the news subscription service of the platform is called Twitter Blue. This subscription would enable accounts to get an authorized check mark. Keep in mind that the email said individuals will receive a blue check for their accounts. But the government and business accounts will get gold and gray check marks. The email also said subscribers will pay $7 per month on the web and $11 per month on Apple devices.
Snapchat Stopped Advertising on Twitter
On Tuesday, Twitter also informed advertisers that it has separated ads from profiles described in a Washington Post article. However, the article reported that ads have arrived on the Twitter accounts of White Americans. Snap Inc. (SNAP.N) has stopped advertising on Twitter but is investigating the current issue. It is noteworthy that Snap Inc. owns the photo messaging app Snapchat.
Moreover, Twitter’s email said these accounts weren’t part of amnesty restorations. This was referring to Musk’s earlier tweet that Twitter would restore suspended accounts supposedly not involved in broking the law. The email also added that the platform will not restore criminals, spam accounts, and bad actors involved in illegal activities. Twitter has now lost various communications team members.
Twitter is Getting Significant Revenue from Ads
However, the social platform is collecting a considerable amount of revenue from its advertising ads. Platformer also reported that the ad revenue of Twitter in the EMEA (Europe, Middle East, and Africa) has dropped. The ad earnings in the EMEA declined 15% in the current year and are constantly dropping. Musk has also muddled and offered extraordinary benefits to advertise on the site to calm brands.
Meanwhile, the Financial Times also reviewed an email forwarded to advertising agencies. Twitter announced in this email that the company will award advertisers. This reward is to those spending between $500,000 and $1 million with extra impressions worth a similar amount. Twitter must service more than $1 billion of interest in 2020 when Musk spent billions on a purchase deal.
