Amazon advertising has quickly become one of the most effective ways to drive sales and brand awareness. While some may consider it a dark art, there are plenty of Amazon PPC automation tools out there that make it easier to get started with advertising your products and brands on the biggest eCommerce platform.
The set of tools that I’m about to share with you are enterprise-level software built over the years by experts who know what really works for sellers on Amazon.
So, without further ado… Here are some of the best Amazon PPC tools you need to use right now!
Have a look!
- Â Teikametrics
Teikametrics is an Amazon PPC AI software designed to help businesses sell more on Amazon by using a proprietary algorithm that makes automated adjustments to bids and budgets. As a result, it optimizes ad spending while managing costs and increasing sales volume. Plus, Teikametrics provides insights into how your competitors are operating so you can adjust your strategy accordingly.
- Sellics
Sellics helps e-commerce merchants manage their entire business in one place by offering tools for inventory management, pricing optimization, customer reviews, sales tracking, SEO, etc. In addition, it offers an easy-to-use interface that provides complete visibility into all your listings, giving you more control over them.Â
One of its most important features is the ability to automatically reprice products according to changing market conditions and strategies set by users themselves. Sellics also allows users to track their competitors’ prices so they know when to adjust theirs accordingly.Â
- Scale Insights
If managing multiple AMZ PPC campaigns and getting maximum ROI is your primary goal, then Scale Insights is an Amazon PPC automation tool you can trust upon. It is a complete solution to unveil hidden opportunities and double down on profits. This tool allows you to automate your PPC strategies by getting detailed insights at your fingertips. Its dynamic real-time bidding feature allows you to negate poor converting keywords with your own set of rules.​
- Scope
The best way to keep track of your Amazon PPC campaigns is through a tool that is specifically designed for the purpose. And Scope is the best one available in the market. The Scope allows you to control all your PPC campaigns from a single dashboard, which means you can manage them across multiple marketplaces and devices.
You can optimize your ad copy and keywords based on real-time data, as well as find new keyword opportunities and get negative keywords suggestions. Apart from this, this software also allows you to bid on keywords with minimum effort and offers advanced reporting options, so you know how your ads are performing at any given time.
- Jungle Scout
Jungle Scout is a robust suite of tools that gives you actionable insights into what products are making money on Amazon and lets you track your competitors in real-time.
Jungle Scout’s PPC manager tool allows you to set up automated rules, monitor performance metrics, manage keywords, and create new ads with one click. It also allows you to spy on competitors’ ad campaigns to see what keywords they’re targeting.
- AdBadger
AdBadger is a cloud-based software designed to help Amazon sellers manage their PPC campaigns. It offers a range of different tools that allow users to optimize their sponsored products ads and generate reports.
- AMZ Tracker
AMZ Tracker helps you find and analyze keywords and create ad campaigns for your Amazon marketplace products. This tool also allows you to track your competitors and their performance, as well as analyze products for PPC purposes.
- PPC Entourage
PPC Entourage is another AMZ PPC automation tool that helps you automate your Amazon Ads campaign and run them successfully with minimum effort.
Final Verdict
There is always a way to do things better, faster, and more efficiently. This is especially true in the fast-paced world of Amazon PPC advertising. However, anyone who has worked with PPC campaigns will tell you that manually handling them is not only time-consuming but also prone to error.
Thankfully, we live in the era of technology and automation, so there are tools you can use to automate your Amazon PPC efforts effectively. Â
To know more about the latest trends in Amazon PPC automation tools, stay tuned!
