To optimize your Ads, ensure your ads are being tracked, analyzed and continually refined is the key to scaling your Facebook Ads for those success and more leads. To do this, you must first identify and track the relevant metrics. This includes understanding which type of campaign objectives are best for user acquisition and retention, setting up conversion goals to users who view an ad or opt-in from an ad form as well as analyzing Business Manager data to determine where your ads should be placed in order to yield the highest return on investment (ROI). Additionally, tracking and analyzing each ad set’s performance metrics (such as CTR, cost per click, click-through rate) can help you identify areas that need improvement or optimization. Continue reading How to Optimize Facebook Ads to Generate 1000s of Leads?