Before we begin with the guide, it’s about time to applaud the incredible arrival of digital signage that has turned the advertising game upside down. Although the technology is relatively newer, the traditional brochures, pamphlets, and billboards had to escape anyway. Therefore, we’re witnessing an unbelievable rise in commercial displays since every business has made them part of their marketing strategies.
We know digital signage has changed the advertising game, but how has it been done? Besides being budget-friendliness, vibrant displays, and easy accessibility, what else makes it mandatory adaptability?
Are you sure you know everything about Hikvision commercial display or digital signage? Sadly, we highly doubt it. But luckily, we’re presenting you with shocking facts that are enough to compel you to incorporate them into your upcoming marketing campaign in 2023.
- Beats Social Media
There’s no denying that social media marketing is by far the most notable marketing tool. We presume you won’t believe it, but digital signage claims to reach a mass audience more than social media platforms.
Although social networks like Facebook, Instagram, and TikTok are highly preferred to convert digital eyes to consumers, digital signage works better to attract consumers.
- Allows Running Campaigns Remotely
Display signage keeps you in charge of personalizing your posts as per your feasibility. This way, you get to focus on each segment of the advertisement as per the geographical location.
For instance, if you installed your digital signage in the UAE, you can change the subject from wherever you reside with your Smartphone.
Broadening your brand awareness remotely is a great way of starting and facilitating your advertisement campaigns. Also, it helps you expand your consumer base without much hassle.
- Attracts 60% of Consumers
Speaking of consumer attention, do you know over 60% of the potential audience pays attention to what the commercial displays offer? That’s more than half of your prospective customers.
Ultimately, it boils down to installing these displays incredibly, boosting the number of eyes consuming your brand’s content. In short, it helps convert potential customers into real-time buyers.
After all, is that the core purpose of marketing strategies in the first place?
- Promotes Better Customer Experience
Besides the conversion, digital displays have proven to be one of the core catalysts of excellent customer experience. That’s because it doesn’t only assist us with the advertising purpose. Hence, you can give your consumers effective ways to interact with you, but how?
With the tool to buy your products and services, leave reviews or compare them with the competitors. This way, you deliver exclusive customer service and skyrocket your sales quickly.
- Have Higher Output/ Luminosity
Have you ever wondered why digital signage seems more impressive than regular televisions, and what’s the need to place displays in your outlet but not TVs? It’s a matter of luminosity.
Regular televisions have over 300 NITS, while the commercial display has 1000 NITS. The sheer difference in power between both categories makes digital signage a much better option.
That’s also one of the main reasons you must choose your hardware wisely since it’s a notable factor determining how long your DS system will survive.
- Work for Over 100,000 Hours
If you’re wondering if digital signage is worth the investment, let us enlighten you with the most amazing fact about it. Unlike traditional projectors and screens, this alternative can work over 100,000 hours.
It implies that the marketing tool will keep bringing you sales even if you’re not functioning now. It also wouldn’t make you upgrade the hardware a lot. The 100,000 hours span is enough to scale up your revenue game without breaking the bank.
But emergencies can prevail, so it would be wise to have a reliable fiber optic cable supplier to back you with the wiring when needed.
Final Thoughts!
A few years ago, we wouldn’t have thought of the incredibly-futuristic innovation that’s present at our fingertips now. Undoubtedly, commercial displays have made the lives of entrepreneurs 1000X easier than expected. Only the signage installation is enough to make the passerby stop and stare, let alone turn them into real consumers. If you’re the same age, take advantage of the tremendous opportunity of taking your business to the next level.
