People see many things in the search result when they search for a local business, product, or service. They will find the website URL, phone number, email address, physical address, and specific images. However, positive user-generated content about your business or products is important if you need to attract potential customers. You can also enhance Google reviews for your business.

Google My Business Tool

The search giant offers a Google My Business tool for business owners to enhance and sustain their online status. This tool would enable them in managing their online presence, update their status, and add the latest information. They can update their email address, physical address, phone number, new products, and business categories.

They will receive a notification in Google Maps if someone searches for their business or products. Business owners can respond with a claim such as “We Accept Google Payments”. They can also generate a short message including operating hours and specific offers.

Adding a Business to Google Search

Business owners must add their business to Google Search Console after creating a Google My Business account. It would enable them to find specific keywords their competitors are using for ranking. They can also see potential organic traffic for their listing.

It would allow them to see the most important keywords related to their business. They must go to the Google My Business account and click ‘Settings’ to add their business to Google Search Console. Then, click ‘Add a URL’ in the search console area of the menu. Click ‘Save’ after providing a website address.

Adding your own Review

It is a much better approach to hire someone for adding a positive review instead of getting a negative review. However, a positive review is just a review if someone likes your business or product. But it doesn’t mean anyone will write a review for your business.

Moreover, a study from a customer having sufficient experience with your business is more authentic. But someone with no connection to your business is considered less authoritative. It is much better to write your own review if you need to go above the basics and add some attractions to Google reviews.

Adding a Video or Image to Google Listing

You can add specific videos or images to your listing on Google Maps listing. Click the ‘Edit’ button on the listing and select a business-related video or image. A business owner can also click the ‘Add media’ option at the bottom of the page to add videos or images.

Responding to Reviews

Most businesses offer a ‘one review policy’. You must only consider positive reviews and respond to them efficiently. Just respond to positive reviews and eliminate any negative reviews. It makes perfect sense because a negative review can harm your business performance.

Asking for Reviews from Existing Customers

You must ask your existing customers to write a review if they are receiving extraordinary services. It is a simple and much better way in getting reviews for your business. They can send their reviews through an email, your business-related social media account, or a handwritten note.

Conduct Events and Giveaways

Partnering with a local business and hosting a giveaway or event can provide a boost to your business. It would offer a great opportunity to ask them to write a Google review. You can also ask existing customers to provide a review on your social media accounts. However, you can invite customers to an upcoming event and ask them to sign up for a guest list and provide a review.

Creation of a Google Form or Check-in

You must create a Google Form to receive reviews from your current customers and new customers. The form must include questions or comments to receive answers. You can also create a check-in for customers related to your business’s social media account.