Facebook is reportedly building a unified messaging for a business feature. It would enable companies to access and manage Instagram Direct messages alongside Facebook Messenger messages. The New York Times reported last month that the social giant has been planning to unite the back-end technology running Instagram, Facebook Messenger and WhatsApp on the user side.
Now it seems that Facebook is also creating a tool to do the exact thing with its apps for business. The new feature from the company will add Instagram Direct messaging to the messaging inbox inside the Facebook Pages Manager app on both desktop and mobile devices. The tool currently allows businesses to receive and interact with messages from Facebook Messenger.
Point to be noted that the end users will not be able to see the difference between a message sent on Instagram and one sent on Facebook Messenger as the function will exist just on the front-end for business page managers. The decision of Facebook to unite its 3 messaging services has the potential to shake up the business messaging space as the company looks to gain a foothold in the growing market.
It would provide a significant amount of help to grow its advertising business. There are currently no monetization plans for its combined messaging experience. Messaging tools of Facebook are used as a B2B communication platform between vendors and consumers with 150 million people using Instagram to talk with businesses and 10 billion messages sent between consumers and businesses every month on Facebook Messenger.