The Wall Street Journal reported that Apple has started discounts for the iPhone XR in Japan using subsidies for local carriers. This cheapest offer presented for its new batch of iPhones and it might come into play during the next week. The price cuts from Apple aren’t unprecedented (it’s lowered the price of devices on occasion in specific regions) they are rare. So don’t expect the change to be reflected on this side of the world. Recent reports from the supply chain have indicated that Apple is cutting production orders on the iPhone XS, XS Max, and XR. It gives plenty of fodder to Apple doomsayers. But there could be more to the news than just a decline in sales.
It is noteworthy that the worldwide smartphone sales have shrunk 2 years in a row after years of unstopped growth. The major reason was due to people holding on to their pricey handsets for longer. Apple also recently said that it will no longer provide iPhone sales figures, fuelling more concerns from investors. The same report of WSJ also claimed that Apple is restarting production of last year’s iPhone X in certain markets. The move is “due in part” to Apple’s contract requirements with Samsung Display for OLED displays. It is still unclear where the handset will go on sale. But you may recall that the iPhone X was also prematurely heralded due to an overpriced failure.