The social giant ‘Facebook’ has announced the name changing of its 2 most popular apps, WhatsApp and Instagram. The decision took place to better represent its ownership of the apps. So, WhatsApp will be known as “WhatsApp from Facebook” and Instagram will become “Instagram from Facebook”. The recent decision was first discovered by The Information journalists on Friday. The Facebook representative also confirmed the move. A spokesperson for the social giant informed The Information, “We want to be clearer about the products and services that are part of Facebook”. Other sources also informed the publication that they were recently notified of the changes and appear to become as a result of antitrust regulators scrutinizing the company’s holdings.
These sources added that the app’s name will stay the same on the home screen of your phone and tablet. But, the company will change their names in the App Store for people first downloading them, a move the company has previously made with its virtual reality-focused sub-division, Oculus. There are a number of news outlets pointing out that this rename effort has been a long time coming. A blogger Jane Manchun Wong also tweeted regarding the current move-in March, just a few months after the founders of the company resigned citing a decreasing lack of autonomy.
The Wall Street Journal said it is still unclear if the move is a government mandate from the FTC, an entity that was investigating Facebook’s acquisition of the companies in a potential antitrust case, and it appears to be connected. Moreover, Facebook doesn’t stand much to gain by putting its name on the apps because it’s already a household name and one that has become associated with privacy scandals. Adding the name of Facebook on its 2 most popular apps won’t make those apps any more popular than they are already. But, it could possibly cause users to be warier regarding the security and privacy of those apps.