Google has announced that the company will start its ad filter designed to block intrusive and disruptive ads in Chrome worldwide during the current year. The company will prevent advertisements from July 9th that violate the Coalition for Better Ads’ Better Ads Standards from appearing on sites in any country around the world. Google will block out 12 different types of ads once the filter kicks in worldwide that users have found to be annoying to deal with. It includes pop-ups, auto-playing videos, and full-screen ads that appear before the content of a page loads, among others. If a website is found to be repeatedly displaying any of the ad types that are blocked by the filter, Google will stop display all ads on its pages.
The social giant is giving publishers and advertisers tools that will let them know if their current ads would pass through the filter or be blocked. Google introduced the ad filtering process to Chrome for users in the United States, Canada, and Europe earlier this year. The company has indicated that the filter system has pushed a significant number of publishers in adopting better ads. Two-thirds of all publishers who once had non-compliant ads on their site are now in good standing under the current guidelines. Google also said that less than 1% of websites have had their ads filtered. It means that most sites on the web are avoiding annoying and intrusive advertisements.