Point to be noted that the Privacy Sandbox initiative didn’t help matters, which supposedly designed to develop a set of open standards for enhancing privacy on the web. Google was alleged of abusing its dominant market position and the project is now under investigation by the UK competition watchdog. Temkin acknowledges this and said the company regularly gets asked if it’s joining the ad tech industry in coming up with another means of tracking individuals on the internet. Temkin said, “Keeping the internet open and accessible for everyone requires all of us to do more to protect the privacy and that means an end to not only third-party cookies but also any technology used for tracking individual people as they browse the web”.
A leading cybersecurity expert Brian Krebs has announced how a company was paying to include its code in browser extensions was actually doing so in order to mask the real IP address of its own customers. Krebs and Hao Nguyen (a developer of the ModHeader browser extension) have shared details about Infatica’s program. It is just one of several that pay developers to include their code within the browser extensions. Krebs said, “For its part, Infatica seeks out authors with extensions that have at least 50,000 users. An extension maker who agrees to incorporate Infatica’s computer code can earn anywhere from $15 to $45 each month for every 1,000 active users”. It is noteworthy that Infatica is a proxy service provider that retails rotating back-connect residential proxies. It was one of the several companies that approached Nguyen to include its code in his extension.