Google confirmed its intentions to help Protect User Privacy

Google confirmed its intentions to help Protect User PrivacyGoogle has once again confirmed its intentions to help protect user privacy. Tracking cookies were initially pitched as a means of creating a more personalized web experience. However, they were subverted for unscrupulous uses and these days are mostly seen as a threat to online privacy. Google’s Director of Product Management for Ads Privacy and Trust, David Temkin said, “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals while their browsing across the web, nor will we use them in our products”. Google earlier announced plans to slowly discontinue the use of cookies which was one of the pioneers of the tracking cookie. There were many advocates who agreed that Google probably had another trick up its sleeve.

Point to be noted that the Privacy Sandbox initiative didn’t help matters, which supposedly designed to develop a set of open standards for enhancing privacy on the web. Google was alleged of abusing its dominant market position and the project is now under investigation by the UK competition watchdog. Temkin acknowledges this and said the company regularly gets asked if it’s joining the ad tech industry in coming up with another means of tracking individuals on the internet. Temkin said, “Keeping the internet open and accessible for everyone requires all of us to do more to protect the privacy and that means an end to not only third-party cookies but also any technology used for tracking individual people as they browse the web”.

A leading cybersecurity expert Brian Krebs has announced how a company was paying to include its code in browser extensions was actually doing so in order to mask the real IP address of its own customers. Krebs and Hao Nguyen (a developer of the ModHeader browser extension) have shared details about Infatica’s program. It is just one of several that pay developers to include their code within the browser extensions. Krebs said, “For its part, Infatica seeks out authors with extensions that have at least 50,000 users. An extension maker who agrees to incorporate Infatica’s computer code can earn anywhere from $15 to $45 each month for every 1,000 active users”. It is noteworthy that Infatica is a proxy service provider that retails rotating back-connect residential proxies. It was one of the several companies that approached Nguyen to include its code in his extension.

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